I just got forwarded the following email;
Sam added you as a friend on Facebook. We need to confirm that you know Sam in order for you to be friends on Facebook.
Sam says, "Www.smcreative.co.nz
is a multi – disciplined Graphic Design/ contemporary art company based in New Zealand. I don’t know who you are, as I am trying to get my website out there.
cheers,
Sam.".
Apart from the fact that brand building via a social network is marginally effective – it’s pretty amazing to think that someone would actually try and "friend" a complete stranger in order to further their fledgling business – and in the same line to ‘fess up to not actually knowing them.
The really sad thing about this is that the lust to amass a large number of "friends" on Facebook is such that this guy will probably be rivaling Robert Scoble pretty soon.
It’s a sad world huh?
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Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 
My curiosity got the better of me – I looked at his site, thereby rewarding inappropriate spammy behaviour.