Redmond seems to leak press releases early on a regular basis. Due to be announced at a conference next week is Microsoft Live Search Cash Back, an attempt to gain search traffic buy giving users rebates on items they can buy from Microsoft’s advertising partners.
The user interface is very “find a bargain” circa 1998. It seems strange to try to buy users in this way, the reason people search on Google is becuase it works better (generally) than the other offerings. Rather than spending money trying to buy users, MS should concentrate on improving their search experience.
Microsoft’s release said;
On Wednesday, we will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are investing to differentiate in vertical experiences and to disrupt the current model. You’ll hear more about our plans Wednesday.