Comments on: My take on viral marketing, corporate’s and mass market…. http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/ Commentary and Analysis for User-Centered Technology Fri, 10 Feb 2012 03:02:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Kepes http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-5608 Ben Kepes Wed, 16 Jul 2008 07:14:18 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-5608 @Pix - your should be spelt "you're" touche @Pix – your should be spelt “you’re”

touche

]]> By: Pix ANkersmit http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-5594 Pix ANkersmit Tue, 15 Jul 2008 22:56:44 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-5594 Your all spelling ad wrong, it's not "add". Your all spelling ad wrong, it’s not “add”.

]]> By: Chris http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-5124 Chris Mon, 07 Jul 2008 00:27:25 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-5124 I've left something similar on Spare Room after reading the comments there... I really don’t see the big deal. I like the add; I think it’s fun, and the song is great (go kiwi music). I don’t think it’s misleading. I’ve worked in plenty of fun, vibrant offices that while they may not put on a musical do love to drink, play music and race around the office on a Friday night come pay week! I don’t care that it’s not real - very little advertising on TV shows real people enjoying a company’s products or services. Even Westpac/ANZ and other banks showing ‘real’ people or celebrities are still scripted - some more than others (and did anyone think they might actually be getting paid to be themselves). Telecom’s ‘Connecting New Zealander’s’ TV campaign featuring real people sitting on a couch was good example and gave the people staring some genuine surprises. But what about Telstra Clear’s dragging countries closer - I don’t expect my internet or phone connection to literally do that, or that by going with Vodafone will I be able to walk into a store and buy a pack of boobs off the shelf. Personally I think this is just a case New Zealander’s getting grumpy and over-reacting again (and yes I’m a Kiwi). Surely there are bigger problems to deal with? Why not contribute something worthwhile towards those instead? In closing I couldn’t care less about the add being fake. It does illustrate what can be done and the fun that can be had with their products, which my guess is would have been their point. Get over it! I’ve left something similar on Spare Room after reading the comments there… I really don’t see the big deal. I like the add; I think it’s fun, and the song is great (go kiwi music). I don’t think it’s misleading. I’ve worked in plenty of fun, vibrant offices that while they may not put on a musical do love to drink, play music and race around the office on a Friday night come pay week!

I don’t care that it’s not real – very little advertising on TV shows real people enjoying a company’s products or services.

Even Westpac/ANZ and other banks showing ‘real’ people or celebrities are still scripted – some more than others (and did anyone think they might actually be getting paid to be themselves). Telecom’s ‘Connecting New Zealander’s’ TV campaign featuring real people sitting on a couch was good example and gave the people staring some genuine surprises. But what about Telstra Clear’s dragging countries closer – I don’t expect my internet or phone connection to literally do that, or that by going with Vodafone will I be able to walk into a store and buy a pack of boobs off the shelf. Personally I think this is just a case New Zealander’s getting grumpy and over-reacting again (and yes I’m a Kiwi). Surely there are bigger problems to deal with? Why not contribute something worthwhile towards those instead?

In closing I couldn’t care less about the add being fake. It does illustrate what can be done and the fun that can be had with their products, which my guess is would have been their point. Get over it!

]]> By: bobjohnsoin http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-5035 bobjohnsoin Sat, 05 Jul 2008 03:41:14 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-5035 there have been plenty of lip dub videos - I've found a few that were done several months before the CV video. for example: http://www.youtube.com/watch?v=o8DQKieBPNU Does it really matter? Not at all - advertisers make ads that they think people will think are cool (particlularly for tehcnology). Vids of people lip synching are very popular online. It was only a matter of time before someone made an ad like this. It's not rocket surgery. there have been plenty of lip dub videos – I’ve found a few that were done several months before the CV video. for example: http://www.youtube.com/watch?v=o8DQKieBPNU

Does it really matter?
Not at all – advertisers make ads that they think people will think are cool (particlularly for tehcnology). Vids of people lip synching are very popular online. It was only a matter of time before someone made an ad like this.

It’s not rocket surgery.

]]> By: Sam Law http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-4898 Sam Law Wed, 02 Jul 2008 00:36:44 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-4898 When I saw it I instantly thought of Connected Ventures (Vimeo, CollegeHumor, Busted Tees, and Defunker.) who have done many lip dubs. While I thought "ugh lame" I guess it doesn't matter that they are copying other people (how often does that happen in adverts!?) what matters to me is that they pass it off as a normal office when in fact it is all fake. Connected Ventures starting the trend but many others have copied - http://vimeo.com/videos/search:Lip+Dub/sort:likes/format:thumbnail When I saw it I instantly thought of Connected Ventures (Vimeo, CollegeHumor, Busted Tees, and Defunker.) who have done many lip dubs.

While I thought “ugh lame” I guess it doesn’t matter that they are copying other people (how often does that happen in adverts!?) what matters to me is that they pass it off as a normal office when in fact it is all fake.

Connected Ventures starting the trend but many others have copied – http://vimeo.com/videos/search:Lip+Dub/sort:likes/format:thumbnail

]]> By: Hardman http://www.diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/comment-page-1/#comment-4866 Hardman Mon, 30 Jun 2008 23:58:23 +0000 http://diversity.net.nz/my-take-on-viral-marketing-corporates-and-mass-market/2008/07/01/#comment-4866 Err Lip Dubs.. All the range in Silicon Valley..... Last week!!!! Revision3 also did one http://www.vimeo.com/899301 Err Lip Dubs.. All the range in Silicon Valley….. Last week!!!!

Revision3 also did one

http://www.vimeo.com/899301

]]>