Earlier this year I attended the GigaOm Structure conference and was interested to watch the companies demoing in the startup competition. A couple of us at the event were a little surprised that Cloudability, one of the companies at the event, didn’t score more highly in the competition – their product offering makes perfect sense. Cloudability’s focus is on giving organizations the ability to see all of their cloud costs in one place and to be able to act upon those insights. I wrote about Cloudability directly after the event so enamored was I with what they’re doing.

Since then I’ve spent some time talking with Mat Ellis and JR Storment, two of the three founders of Cloudability. I spent time giving them my opinion on here they were going right and, more importantly, where they were going wrong. After a few conversations Mat and JR asked me if I’d be prepared to it on their advisory board as they look to build and market their product. I really enjoy advisory work – I don’t do it for the money (actually it’s very rare to do an advisory gig that actually paid) rather it’s fun to have a small hand in what could potentially end up s a very successful business.

As with all my relationships, I have detailed my role on my disclosures page, and in keeping with my policy with regards disclosure, I will continue to disclose and companies I have a current relationship with if and when I write about them.

For now however, I’m just looking forward to helping Cloudability execute upon its vision.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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