With the release of the iPhone 3G, movement on affordable mobile dataplans and a myriad of new entrants in mobile applications, it is interesting to look at perceptions around mobile data.
An interesting research piece from Unisys brings up the following statistics;
- worldwide there are 3.3 billion mobile phone subscribers
- 71% of survey respondents (surveyed in 14 countries) would not consider using a mobile device to shop or bank
- 59% do not trust their mobile devices to provide a secure transaction
- Only 9% currently use their devices to process secure transactions
Overall what is interesting is that less than 10% of respondents trust a telecom provider to provide a secure transaction, but instead overwhelmingly favour banks to provide this functionality in a robust manner.
Clearly there is some advice that comes from all of this – Telco’s who want to be in this space should look at forming partnerships with trusted providers where the Telco provides the back-end technology but the trusted provider (ie bank) is the clearinghouse for the transaction.
Or will people’s fears about security reduce given time and increasing exposure to a mobile world?