Google is perhaps the exemplar of iterative site design based on user testing – Google’s iterations and use of A/B testing (where two designs are tested and the result determine the direction for the product) is legendary. And from this awareness has arisen standalone platforms designed to aid this sort of […]

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.