Optimizely has carved itself a successful niche as a provider of A/B testing services. For those who are unaware of the term, A/B testing is a simple way for organizations to test changes to their webpages against existing designs. A/B testing has long been central to the way Google runs […]

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.