Back when Salesforce and its ilk invented software as a service (SaaS), there was much wailing and gnashing of the teeth about the security around these new, as-yet-unproven approaches to delivering software. Many people suggested that these vendors were fly-by-nighters—that they would fail and customers’ data would be lost forever.
A decade or so later, and apart from some high-profile cases (who remembers Magnol.ia?), that doomsday scenario hasn’t occurred. SaaS vendors are safely doing their job and keeping customers’ data safe.
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Given this fact, you could be forgiven for assuming that there would be no opportunity for a vendor whose core mission is to help users backup their SaaS data. For one thing, SaaS vendors hardly ever fail and for another, even if short-term outages and small-scale losses occur, SaaS vendors can be relied upon to do their own backup and recovery. Right?