News this morning that Persado has closed a $30 million Series C funding round. Usually I’m not overly interested in funding news, but when the communication that announces the round is so jam-packed with buzzwords, and the very raison d’etre of the business is to bring an end to something that separates us from the apes, my interest gets piqued and I have to comment.

So what is Persado? The company offers a “cognitive content platform.” If that wasn’t heady enough, apparently Persado “generates language that inspires action.” I think it’s safe to say that self-confidence is something that this business, or at least its marketing department, doesn’t have any real problem with.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.