Comments on: PR 101 – Don’t Do It Like This

By: On Influence, Playing Nice and Duty to Expose

On Influence, Playing Nice and Duty to Expose — Tue, 29 Jun 2010 14:46:37 +0000

[...] I feel Jason’s pain – I’ve posted before about exceptionally bad work from PR agencies – in my position, and while I have many [...]

By: Ben Kepes

Ben Kepes — Sun, 19 Oct 2008 06:12:07 +0000

@Jim – I have met the guy – his start-up is great and as I said to him when he gave me a call – there is no real reason to employ PR in New Zealand – the space they’re in is reasonably specialised and there’s maybe a handful of industry people that have an interest in what they do. All of these players are eminently approachable and arguably less so with a PR intermediary.

I got an email from the PR person involved – unfortunately they took my post as personal mockery – which it wasn’t. I’ve not met them and am sure they’re a great person – I was however questioning PR per se.

Interesting…

By: Jim

Jim — Sun, 19 Oct 2008 05:49:43 +0000

Get over yourselves – just meet the guy and see whether he’s up to anything interesting. The guy’s running a start up and anyone with even a little experience knows that the quality of his PR agent has zero correlation with the quality (good or bad) of the project he’s working on.

By: Ben Kepes

Ben Kepes — Thu, 16 Oct 2008 06:16:37 +0000

@Juha

Morris – like the car?

Yeah I’ve always thought MF suits something like that – picture a James Bond like setting…

“The name’s Morris, Morris Minor, licence to code.”

By: Juha

Juha — Thu, 16 Oct 2008 04:16:07 +0000

Just call him Morris. Easier.

By: Sam Farrow

Sam Farrow — Thu, 16 Oct 2008 04:04:25 +0000

As a young PR professional working in New Scotland Yard during the hectic period following September 11 2001 – I was given the task of writing the subject heading for the media release after the Anti-Terrorism Branch (SO13) conducted a raid on The Finsbury Park Mosque. This was the first time police had entered to search religious ground and was not without controversy, which required sensitivity.

I dutifully headed the email “Met conducts raid on Finsbury Park Mosk” and sent it to the media.

The next morning an entry into the Times Newspaper “Diary” section mentioned my misspelling and concluded with “The New Metropolitan Police, culturally aware they maybe, but spell they cannot.”

Thankfully the Director of Communications for the Met took some time out of his very busy schedule that morning to explain in detail and at volume the error of my ways in no uncertain terms. This helped me to learn and reinforce the important PR skills of attention to detail and the value of peer review.

I hope a similar lesson has been learnt here too.

By: John Hart

John Hart — Thu, 16 Oct 2008 02:38:27 +0000

I think it’s just business communication 101 – PR ‘tard or otherwise.

By: Ben Young

Ben Young — Thu, 16 Oct 2008 02:15:02 +0000

We need a website to name and shame like thefunded. Bloggers get sick of this kind of stuff. Worse is when the PR person cc’s everyone into it…not even using bcc. That’s a pain.