The other day I was quietly driving along a country road near where I live and happened across an irate looking driver, parked up at the edge of the road. Much of his irate-ness was, I assume, caused by the fact that he was driving a late model, European sports car which had unceremoniously broken down rendering him hot (it’s summer in the Southern Hemisphere), immobile and in possession of a very expensive hunk of steel and alloy.

As I left the scene, with him not wanting outside help, I got thinking about how being broken down on the side of a road with a very expensive vehicle is analogous to having some fantastic content on the internet that, alas, can’t get to those who want to view it. It looks good, but is pretty much useless to everyone.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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