Chris Looks at the trending towards zero in terms of cost for bandwidth, processing power and storage ad case studies some organisations that are building business models that presuppose the move down the graph towards free ahead of their competitors still utilising a mindset of scarcity.
Miki makes some interesting points about TradeMe/SellMeFree, wondering why SellMeFree isn’t more successful given that it charges nothing for the service that TradeMe does in fact charge for. Miki concludes that it’s free for anyone to browse and buy on trademe so the audience is there, which drives people to sell there. Virtuous cycle = momentum = incumbency.
Check out the full movie here.