Until very recently, the accounting software industry was evenly split among the “big three” vendors: Sage broadly owned the U.K. market, Intuit the American, and MYOB the Australasian. Bit players rounded out the other countries not covered by these big three.
But in the past few years, several innovative new companies have been founded with the stated aim of disrupting these big vendors. Most notable among them is Xero, but similarly FreshBooks, Kashflow, FreeAgent and others had a crack at the problem space.
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