When Salesforce announced its $300 million acquisition of SteelBrick at the end of last year, one could almost hear the groans from those vendors who are both SteelBrick competitors and a part of the broader Salesforce ecosystem.

SteelBrick is a vendor that offers configure-price-quote (CPQ) functionality. Essentially what that means is that it allows organizations to offer highly customized pricing and quoting to different customers. Increasingly competitive edge can be obtained by offering the right product to the right customer at the right price point, instead of manual guesswork. CPQ vendors all offer the holy grail of automated and customized pricing across an organization’s customer list.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.