Over the past eight or so years that I’ve been covering Salesforce, I’ve grown increasingly numb to the sheer number of different “clouds” it sells. There is, of course, the Salesforce Sales Cloud, but that has been joined by the Service Cloud, the Community Cloud, the Marketing Cloud, the Analytics Cloud, etc., etc. A few of us Salesforce watchers have been saying for a while now that perhaps the time has come to combine some of these clouds so that customers can get a consistent and coherent product mix.

That would seem to be starting, and in the lead-up to Salesforce’s DreamForce event (disclosure: At the time of writing, Salesforce is a consulting client for Diversity Analysis. Salesforce covered my travel and expenses to attend the event), the company is announcing a new cloud, but one that creates a degree of unification across some other products.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.