It’s really hard to come up with good startup names, especially names for which the URL is still available, so it is interesting to see startups go back, way back, to find names. One of those is San Francisco security startup Smyte.
Smyte’s reason for being is to smite (see what I did there?) bad online actors. Its SaaS software is already used by a number of peer-to-peer marketplaces and social apps to combat spam, scam, online harassment and credit card fraud. In other words, Smyte fights pretty much everything social media has, alas, come to be known for. Smyte is a graduate of Y Combinator’s Winter 2015 program.