Yesterday – just as financial markets were crumbling around the world, shareholder value was being eroded and confidence was slipping. Our venerable bank – the Bank of New Zealand – decided to rebrand.
Now of course they didn’t decide because of the economic crisis – I’m sure it’s been in planning for… oh at least 2two or three years – the corporate wheels turn slowly after all!
I’ve done a very rough online poll about these changes and the closest thing to a consensus I could find is the statement “I don’t like it but perhaps it’ll grow on me” – what, like leprosy?
I’ll not spend a lot of time dwelling on my thoughts – don’t want to taint the neutrality of the poll after all 😉
I will say that as I brushed my teeth this morning I was tempted to created a BNZ logo on the brush – subliminal advertising maybe?
The new logo – extruded from the tube of a graphic designer in some swanky loft studio in Wellington, resplendent in its Web 2.0 curves and with just the sort of flourish that says “yes – I HAVE had three glasses of savvy over lunch at Logan Brown – what of it?”
The old logo. Traditional and perhaps a little staid, but conveying solidity and prudence in these difficult times. It says “I sailed in with the first four ships sonny, get me a G&T, polish the Roller and then we’ll talk about your loan”