Slingshot has just introduced their “Man in a Van” broadband connection service. As far as I can tell, the service is an end to end supply and deploy type deal for broadband to new customers. I’d assume that it’s targeting late adopters and is a one stop shop for connection, supply, set up and a bit of training thrown in.
This is the way of the future – packaging disparate offerings to provide a solution that fulfils the end-to-end requirements of the users. It’s something that the other ISP’s (and Telco’s generally) should have done years ago – bundle services, aggregate revenue.
My one criticism was that at a cursory glance I couldn’t find out about it on the slingshot website – if it’s pitched at late adopters it needs to be very very easy to find.