Slingshot has just introduced their “Man in a Van” broadband connection service. As far as I can tell, the service is an end to end supply and deploy type deal for broadband to new customers. I’d assume that it’s targeting late adopters and is a one stop shop for connection, supply, set up and a bit of training thrown in.
This is the way of the future – packaging disparate offerings to provide a solution that fulfils the end-to-end requirements of the users. It’s something that the other ISP’s (and Telco’s generally) should have done years ago – bundle services, aggregate revenue.
My one criticism was that at a cursory glance I couldn’t find out about it on the slingshot website – if it’s pitched at late adopters it needs to be very very easy to find.
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 