Slingshot has just introduced their “Man in a Van” broadband connection service. As far as I can tell, the service is an end to end supply and deploy type deal for broadband to new customers. I’d assume that it’s targeting late adopters and is a one stop shop for connection, supply, set up and a bit of training thrown in.

This is the way of the future – packaging disparate offerings to provide a solution that fulfils the end-to-end requirements of the users. It’s something that the other ISP’s (and Telco’s generally) should have done years ago – bundle services, aggregate revenue.

My one criticism was that at a cursory glance I couldn’t find out about it on the slingshot website – if it’s pitched at late adopters it needs to be very very easy to find.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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