Has social media found a role within enterprise?
I know it’s hard to believe but people are doing some really cool stuff for SAP. A bunch of geographically distributed people from various stakeholders (industry observers, Siemens, Adobe, SAP insiders and consultants etc). Details of who was involved can be seen here.
It’s a mock up tool that will provide rapid collaboration and network effects behind the firewall. Interesting to see that ZDNet blogger and social network naysayer Denis Howlett is one of the people behind this – Dennis has in the past been dubious about social networking offers that provide no real utility (and utility means benefit that business can use to their own benefit).
The offering is called ESME, short for Enterprise Social Messaging Experiment It has been built with an Adobe Air interface.