Wih a hat tip to uber communicator Kaila, check out this post.

Steve is such a visionary…..

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

1 Comment
  • Let’s not forget that “social networks” existed long before the silicon chip was invented and online communities existed 5 or 6 years ago, well before “Web 2.0” had a name (I know because I established one of the first in NZ).

    What has changed is that the technology just keeps getting better and better. When I studied social network theory and epistemic (knowledge sharing) communities in the technology sector, what I found was that most of the creativity did not happen at the heart of the community, or even at the boundary; it happened on the bridges that linked the communities. Virtual communities are facilitative tools, but the real work gets done live and in person.

    I don’t think online social networks are going to disappear anytime soon, but they will continue to morph into other beasts over time as new and unexpected applications are devised. But linking between communities is a little contrary to the established business model because all the main contenders are squaring off in their own corners right now.

    In time this may change because there is a limit to how many times you can replicate “re-purpose” or re-publish the same content within an isolated network. Furthermore there is an older demographic who have barely been touched by the phenomenon and to whom an attractive value proposition has not yet been fully articulated.

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