Tag Archives: aggregation

14/07/2008 Posted in Business, Design, IT, PaaS, SaaS, Strategy 1 Comment

Aggregative marketing for SaaS

By Ben Kepes

Rod posted, in light of the recent Microsoft S+S announcements, saying that traditional sales channels may not add value to the new world of SaaS delivery. He then turned this around to suggest that what is needed is a buyer aggregation point for SaaS vendors. Now there are two ways

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07/07/2008 Posted in Collaboration, Efficiency, PaaS, SaaS, Strategy 2 Comments

True Aggregation, The Browser as a Platform

By yves

This is a guest post from BeeBuzz, the voice of BeeBole. Every morning when I stop reading the last big news from about 30 blogs in Netvibes and switch to my countless SaaS Business Apps such as Gmail, Basecamp, Highrise, Remember The Milk, Google Docs, … I wonder why aggregation

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06/07/2008 Posted in Business, Design, Efficiency, IT, SaaS, Strategy 3 Comments

It’s about aggregation…

By Ben Kepes

ACCMan bought to my attention to the fact that FreeAgentCentral, the UK based SaaS accounting solution, is including tax tips into its corporate blog. As he points out this fulfills many uses; Users get free information which they’d otherwise have to search for (read time and effort saving)  The third

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25/06/2008 Posted in Business, Design, Efficiency, IT, SaaS, Strategy 1 Comment

Another telco creates a SaaS aggregation platform

By Ben Kepes

Awesome to see that, fresh after the British Telecom move into creating a SaaS aggregation platform, Telstra has done similarly for Australia. The idea is that the platform will include applications from the major international players as well as offerings from smaller local companies. Telstra is targeting SMEs with the

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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