Tag Archives: channel partners

Does owning the customer matter in a SaaS world.

By Ben Kepes

A guest post from unreasonablemen.net I recently had an interesting debate with someone about ‘customer ownership’ and how this plays out in a SaaS world. It’s perplexing because my verbal sparring partner has some great points, but the root of my unease with the whole debate was based on uncertainty

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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