Tag Archives: monetisation

Pork bellies for the web…

By Ben Kepes

I posted the other day about the concerns I have for the multitude of Web 2,0 businesses that have no real clue about how, when or from whom they’ll monetise their product. Mike commented astutely saying that (edited for brevity); …surely you know that “free” isn’t “free”…When I take SME’s

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What hope monetisation?

By Ben Kepes

It’s been said a million times before, a great idea without any plan for monetisation is a great idea for burning money and little else. I always cringe when I see new businesses started with no thought whatsoever towards eventual monetisation – it’s a part of the strategy that need

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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