Tag Archives: myspace

13/08/2008 Posted in Business, SaaS, SocialMedia, Society, Strategy 4 Comments

What hope if free only achieves 20%

By Ben Kepes

Really interesting article over here looking at the uptake of social media. The gist of the post is that Facebook and MySpace have only roughly a one in five uptake in the US market. That is only 20% of consumers with Internet access are utilising their services. The question is

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19/06/2008 Posted in Business, Design, IT, Society, Web x.0 4 Comments

Let’s give up pretending that "friends" means friends…

By Ben Kepes

Over on Newsweek there is much concern and hand-wringing over the number of “friends” one can have on social networking sites. The author points out Facebook’s 5000 friend limitation and MySpace’s no-holds barred, bring as many as you like mentality. They even drag out the obligatory expert, in this case

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16/05/2008 Posted in New Zealand, Web x.0 2 Comments

Mainstream media sometimes doesn’t get it…

By Ben Kepes

I love New Zealand’s National Radio, but sometimes it needs to stick to it’s knitting. This morning they had a piece of Facebook, its battle for eyeballs in New Zealand with Bebo and concerns over security. It’s an attempt to get a somewhat aware voice but in reality it shows

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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