Tag Archives: Rebranding

Can Microsoft be rebranded? or are they doomed to the position of ‘nerd’ forever?

By Julian Stone

Rod Drury wrote an interesting post over on his blog about what he would do if in charge of Microsoft. Have a read of the post – here’s the link: http://www.drury.net.nz/2008/05/24/if-i-was-in-charge-2/ But as much as I agree with nearly all his points, I wanted to expand on point number 15

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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