The Diversity Blog – SaaS, Cloud & Business Strategy
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  • Customer Metrics for SaaS Companies

    September 13, 2012

    Business
    Business, Customer, Customer engagement, Customer relationship management, Sales, Shareware, Software as a Service, Totango
     

    One of the key pieces of advice for SaaS startups (actually all startups really but in this case of particular relevance to SaaS0 is to measure everything. Over the last few years a number of different solutions have been…

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  • Totango Powers SaaS Vendor Insights

    October 10, 2011

    Business
    Application service provider, Business, Customer relationship management, Engine Yard, Software as a Service, Totango
     

    Recently I’ve been doing a fair amount of advisory work with SaaS startups that are just taking their first tentative steps to market. I’ve sat in meetings at length trying to drill into sales cycles and pricing strategies and…

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Papers

The Future of ERP – Moving at the Speed of Change

If we look back a generation, business tended to be static. While it is undeniable that innovation occurred, it tended to at a much slower pace. While Henry Ford’s manufacturing and distribution models certainly marked disruption for the horse and buggy industry, this was a change that took decades.

Channel Strategies for Success in the Cloud Age

Cloud Computing is perhaps one of the biggest shifts in the technology industry in a generation. Alongside the technology shifts involved in Cloud, there is also a significant change in the way technology will be supplied, implemented and delivered going forward. While this shift offers real benefits to consumers in terms of reduced costs and increased agility

About Me

Ben Kepes is a business leader, a technology evangelist, an entrepreneur, and a commentator. Ben covers the convergence of business and technology.

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