Tag Archives: viral

My take on viral marketing, corporate’s and mass market….

By Ben Kepes

This morning there is much discussion about the latest advertisement created by Telecom New Zealand. The video (see below) is apparently an office scene after Friday night drinks with staff lip-syncing to a popular song. So far so good – cutting edge, viral-esque and different. Things get a bit more

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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