Interesting that British Telecom has entered into a partnership with Netsuite to provide Netsuite’s business management solution to BT’s 1.6million business customers.
BT is also partnering with SugarCRM to provide their CRM product to users.
Some might see these moves as being outside a Telco’s sphere of business, but even plain old telephone services are SaaS of a sort, providing more SaaS products to their existing customer base makes sense.
BT also has the opportunity to combine their own communication products into the SaaS offering so that a salesperson can, for example, click to call from within SugarCRM, or an accounts receivable clerk can send a debtor SMS reminder through Netsuite.
I understand that BT is not only on-selling, but also providing customisation and support services for the solutions they’re offering.
It’s a great model which will help replace some revenue BT is losing to telco competition, and build themselves into a services provider for the new century.
A great move and one to watch for in our own market.