I’ve been talking about the upcoming Office 2.0 conference a fair bit lately – mostly because it very much seems to be a blueprint for how to organise an effective, collaborative and nimble conference.

A couple of advisements from the organisers caught my eye. The first was a very open and honest post about the trials and tribulations they’ve faced at the conference – only days before the event they lost their headline sponsor (to the tune of $75k) but, undeterred, they’ve seen the silver lining to the cloud and have carried on and used the setback to spur them to new levels of passion.

Secondly was the announcement that there will be a launchpad opportunity at the conference where small start-ups (less than five staff) get the chance to demo their offering in a receptive and economical forum. The launchpad gets the startup into the conference, the chance to pitch to a bunch of top-shelf VCs and the attention of a veritable who’s who of the tech press scene. The organisers are also hopeful that launchpad companies will get the same HP mini-note that other participants receive – this is dependant on VC sponsorship so get in there VCs – it’s a most worthy cause!

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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