Just in case my post yesterday made people think that I’m a fan of manufacturing only I thought I’d post today about why the weightless economy is so attractive. I heard from Danish helpdesk software vendor Zendesk yesterday with the following image that shows the global spread of their custom base.

zenworld_2

All of these sales require no shipping, create no environmental impact (beyond the small impact of data centres) and can be created, managed and maintained by a few people sitting in an office somewhere in Denmark.

Smart production – be it weighty or weightless, is the way of the future.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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