This Microsoft Yahoo thing is causing damage all round….

By Ben Kepes

New today that Yahoo is beginning a limited trial utilising Google adsense ads on Yahoo search, this after Microsoft gave Yahoo a three week deadline which Yahoo starkly rebuked.

It’s kind of an entertaining cat fight but I can’t help but think that both companies are suffering significant damage through all this posturing, damage that they can both little afford to suffer.

My advice – Steve (Ballmer-Microsoft) quit being such an arrogant know-it all. Jerry (Yang – Yahoo) quit being such a schmuck. Don’t make someone (in the form of uber expensive lawyers) come and hit you with the proverbial wooden spoon…

Oh and now Jerry has AOL all lined up to come and join his gang – you’re all naughty boys and need to learn to play together nicely!

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The Author

Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. More on Ben

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