New today that Yahoo is beginning a limited trial utilising Google adsense ads on Yahoo search, this after Microsoft gave Yahoo a three week deadline which Yahoo starkly rebuked.

It’s kind of an entertaining cat fight but I can’t help but think that both companies are suffering significant damage through all this posturing, damage that they can both little afford to suffer.

My advice – Steve (Ballmer-Microsoft) quit being such an arrogant know-it all. Jerry (Yang – Yahoo) quit being such a schmuck. Don’t make someone (in the form of uber expensive lawyers) come and hit you with the proverbial wooden spoon…

Oh and now Jerry has AOL all lined up to come and join his gang – you’re all naughty boys and need to learn to play together nicely!

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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