On a regular basis, I get asked for examples of companies that have moved from traditional licensing models to subscription-based and cloud-delivered ones. The number of companies to have made this transition successfully is actually pretty limited — whether the barriers are technological, cultural or market perception-based, there are far more examples of cloud vendors disrupting traditional ones than there are of traditional vendors successfully transitioning to the cloud.
Adobe, however, is one example of a company that has navigated this change with aplomb. Indeed, case studies have been written about what the company did to avoid the pitfalls of customer cannibalization, a move from perpetual to subscription licensing, and a need to have a more direct relationship with customers.
To read this article in full or to leave a comment, please click here