A buddy and I have an ongoing argument about Twitter – he sees it as a waste of time, akin to passing notes back at school.
I on the other hand see it being a valuable communication facilitator – case in point an experience this afternoon.
A software vendor is in the process of discussing the development plans of a large platform player – nothing too interesting there. It seems however that the platform player has been a little recalcitrant in getting back to said vendor. Here’s where twitter comes in, the issue isn’t something one would blog about, neither is it one that one would send an email about. It is however just the issue that one would post a short, sweet tweet about.
That tweet, in essence a little bit complaining, a little bit despondent, was noticed by a number of people connected directly and indirectly with the platform player – hey presto – moves underway to resolve the issue before it becomes anymore of an issue – problem circumvented, communication facilitated.
Twitter does have a purpose!