In a fairly revolutionary move (revolutionary for US mobile players anyway), Verizon have introduced an “any app, any device” policy effective next year.

In practice what this means is that one will be able to chose what device and application set they use on the Verizon platform. Sure there will be some conditions (in the same way that when our telecoms market was deregulated, devices needed to display a “telepermit” in order to be connected to the network), but it’s a great move, increasing choice and competition for consumers.

It’s a good response to the AT&T/Apple closed shop play also.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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