Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we’ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.
McAfee sees some positive signs and some danger areas – “We have the opportunity to snatch defeat out of the jaws of success”. The way that’ll happen;
- Declare war on the enterprise
- Allow walled gardens to flourish – an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows – let’s not go there…
- Accentuate the negative – the risks aren’t quite as bad as people make out, don’t dwell on them
- Try to replace email
- Fall in love with features – “what’s the simplest possible thing that could work”
- Overuse the word “social”
Andrew is the father of the Enterprise 2.0 term – while his shtick is getting perhaps a little tired – he’s still got a valuable voice to add to the discussion.
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Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergance of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users. 