Vend is an awesome startup that is looking to disrupt the way retail stores do their Point of Sale. It’s replacing he old proprietary software and hardware solutions with something web-based, cloud powered and all ready to leverage emergent trends – deal based shopping, location based deals and high levels of customer engagement.

But it’s still POS, an area that even Vend founder and CEO Vaughan Rowsell would agree is… boring.

So what do you do when you have a boring sector and want to get your message across? Simple really, you create a viral campaign that, while peripherally about the subject at hand, is interesting, entertaining and fun.

Well done Vend – you’re showing folks how it should be done…

 

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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