Zuora is an interesting vendor — founded by one of Salesforce‘s earliest executives, Tien Tzuo, the company was set up to deliver upon the promise of the so-called subscription economy. Tzuo is a long-time subscription economy prophet and, listening to him over the years, it would be easy to assume that in the future every possible transaction will be based on a subscription paradigm.

Of course, it isn’t quite that simple and many organizations are more than happy to continue using their traditional billing approaches, but what is true is that increasingly it is a general requirement from organizations that they will have increasing flexibility about how they package and price their products and services.

To read this article in full or to leave a comment, please click here

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.