As organizations look to gain an edge against their competitors, marketing organizations are increasingly being pushed to deliver ever more contextual messages to consumers. One of the areas that marketers personalize messaging is through the use of location-based tools and Adobe is today rolling out some updates to its Marketing […]
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.