Technology industry shenanigans are always fun to watch — or at least fun if you haven’t got tens of millions of dollars resting on the outcomes of some complex and political positioning. Such is the case in the broader quote-to-cash space.
This space, a seemingly humdrum area, essentially covers all of the stuff an organization needs to do in order to make an offer to a customer, package and price that offer, bill the customer, and finally accept and recognize payment for the product or service sold. It’s a huge area with a significant number of moving parts.
It’s also an area that is very important to sales and marketing departments, and for that reason is an area that has seen lots of activities in the Salesforce ecosystem. At Salesforce’s Dreamforce conference last year, a significant proportion of the expo floor was taken up by the various vendors offering these sorts of solution — most notably Apttus, the company famously built on the Salesforce platform and focusing (until recently) exclusively on the Salesforce opportunity.
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