Legendary investor, entrepreneur and commentator Marc Andreessen famously opined a few years ago that “software is eating the world.” That’s a pithy quote, guaranteed to draw attention, but at its basis, Andreessen was referring to the fact that more and more organizations are viewing what they do through the lens of software. The success of companies such as Airbnb, Uber and iTunes are due in part to new business models enabled by software.
But if software is the thing that allows and enables disruption to occur, there is a little piece of technology that is critical in the process. Application programming Interfaces (API) are the hooks that allow integrations, data sources, sensors and devices to “talk” to each other. As I said in reaction to Andreessen’s article, “Software may be eating the world, but APIs are giving it teeth.”