AppDirect has a pretty simple proposition. The way they see it, more and more organizations are going to have to work out how they can deliver some kind of application marketplace. Telcos, cloud vendors, banks and other organizations increasingly look to package up a range of different applications, and sell them to their existing (and future) customer base in order to generate more revenue and leverage the existing customers they have.
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.