After writing about Salesforce‘s acquisition of SteelBrick at the end of last year, I suggested that it was a good example of Salesforce causing pain for its ecosystem. This was particularly acute for Apttus, a company that not only competes with SteelBrick to an extent but is also built on top of the Salesforce platform. Add to that the fact that Salesforce is a major investor in Apttus, as well as the owner of SteelBrick, and you have a confusing and slightly concerning situation.
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.