After writing about Salesforce‘s acquisition of SteelBrick at the end of last year, I suggested that it was a good example of Salesforce causing pain for its ecosystem. This was particularly acute for Apttus, a company that not only competes with SteelBrick to an extent but is also built on top of the Salesforce platform. Add to that the fact that Salesforce is a major investor in Apttus, as well as the owner of SteelBrick, and you have a confusing and slightly concerning situation.
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