I spoke today to Dan from ConnectNZ. He’s coming to BarCampChristchurch on Friday and was ringing to get a little guidance as to what he should talk about and how he should pitch the level of his presentation.
I tend to push boundaries and BarCamp is no exception. I told Dan that I’d like to see him go beyond the usual BarCamp geek-focus and look at product-to-market issues.
All too often the geek fraternity gets all focused on technical issues (and why wouldn’t they – technical issues are what they do). The strength of events like BarCamp I believe is to take the technical abilities, and open dialogues whereby those abilities and ideas can be bought to market.
In other words BarCamp can be BootCampCommercialization 1.0
My presentation, for example will look at SaaS, but rather than talking about technical ways to achieve SaaS brilliance (you’ll see no “data centre optimisation and how it relates to google gears implementation for scalable SaaS architecture” monologues from me!), I’l be looking at business design strategies to achieve business brilliance.
Some might say my attempt to bring an implementarian viewpoint to BarCamp is a subversion of the stated aim but I’d like to think differently. At the end of the day technology exists (or should) to function as an enabler for the people who use it – to this end it needs to work and be created to fulfil a defined problem. Sure there is a large space for R&D conceptual work in the industry, but startups (and that’s where I’m pitching) need to get viable before they get into “blue skies” thinking.