Mauricio pointed out the new Stella Artois website which does a good job of verticalised marketing and building the network effects.

Stella have identified the value in viral advertising, building a network and providing consistent offerings both on, and off, line.

I’m a little involved in a startup along the same lines and hopefully I’ll be able to report further in a month or two

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.


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