Mauricio pointed out the new Stella Artois website which does a good job of verticalised marketing and building the network effects.
Stella have identified the value in viral advertising, building a network and providing consistent offerings both on, and off, line.
I’m a little involved in a startup along the same lines and hopefully I’ll be able to report further in a month or two
Spill the beans 🙂
not yet Raf, not yet
Stella’s got it going on, all right! Great site; great commercials too…
A brewery startup or an ad shop? Is there anything you don’t do?
Just trying to cover my bases Paul. I’ve not yet created a global business from start-up stage – there’s challenges left!