I love the idea of big data. Being able to derive insights from the ever-increasing stream of information out there is an awesome promise. But alas, a good proportion of the case studies we hear about big data end up being about how big data is used to tailor sales and marketing messages and eke out a few cents extra on every transaction. It may be the reality of our commercial world, but it’s sad to see a promising technology applied this way.
So, it was nice to receive a pitch from IBM’s cloud computing division about how it is partnering with Guiding Eyes for the Blind to bring dogs and data together. While it may sound like an April Fool’s joke, IBM is taking structured and unstructured canine data and putting it on the IBM cloud to crunch numbers and generate insights.