Canonical is best known for two things. Firstly, the wildly popular Ubuntu open source operating system that is one of the leading OSs for a bunch of different use cases — desktop, data center, cloud and increasingly the Internet of Things. The second thing Canonical is known for is its founder, Mark Shuttleworth.
Shuttleworth is a legendary figure, the person who amassed a not insignificant fortune, by selling his first company, Thawte, to VeriSign for somewhere north of half a billion dollars. Not one to relax, Shuttleworth also became the first citizen of an independent African country to travel to space, and decided to become a resident on the Isle of Man where, I am led to believe, he focuses, among other things, on reforesting land.