A year ago my inbox staggered under the barrage of vendors that promised to apply big data and predictive analytics to the sales and marketing departments within organizations. I spent a lot of time writing about the space, talking with the multitudinous vendors and expressing my view that there were way to many vendors doing essentially the same thing and making some pretty big claims about what they could actually achieve for their customers.
This market seems to have simmered down, however, and I’ve not see a lot of predictive analytics activity in the space.
But where one buzzword dies and leaves a vacuum, another is sure to arise. And it seems to be the case that artificial intelligence (AI) is that latest buzzword du jour. The number of vendors, both of a large and startup variety, who have been talking about AI in recent months is legion. And the reason for that sort of talk: Buzzwords generate interest and investment.