At the enterprise 2.0 conference in Sydeney (and no I’m not there but watching from a distance), Rosie Mullaly from Telstra in Australia gave a presentation on how her organisation utilisises social networking.

Telstra has an initiative,, that aims to open a channel for communication between its customers, its competitor’s customers and general consumers of telecommunications products and services. It would appear that they’re genuine about publishing all comments, with Rosie even inviting the audience to submit critical comments to the site and check that they are posted.

It’s a brave move and something that it would be nice to see other enterprises in Australasia replicate – I guess it’s about showing the value as being greater than and potential threat caused by criticism.

Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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