VMware is in the midst of seismic change.
The company was a pioneer in server virtualization and has grown to dominate the space. In the process, it became a supplier to virtually every large organization on earth. But the time, as they say, are a-changing, and VMware is under pressure.
The rise of cloud computing vendors such as Amazon Web Services, new approaches towards technology such as containerization and serverless computing, and a fundamentally different way of doing enterprise IT all mean that some clouds are on the horizon for VMware.
So, this is one company that wants to be tightly aligned with the wishes of its customers. Some, less sympathetic commentators would suggest that this is, in fact, a company that wants to spread fear and uncertainty within its customer base so that those customers will want to stick with their “trusted partner.” Either way, a survey recently commissioned by the company is interesting reading. Both in and of itself, but also given the unusual context VMware sits within.